👉 Sending a high volume of emails which is pretty unlikely to happen since if you follow our recommendations, you won't send more than 250 emails per day to keep your domain both healthy and warmed up. 👉 Email subject title - this one you should definitely keep unique from one campaign to another (also, avoiding stressful subject names and anxiogenic subjects such as COVID-19 is a safe bet). 👉 SPF and DKIM records - if you wonder if you have to set their record, find the answer here. No worries though: our deliverability booster is here for you! 👉 New Domain - if you're using a new domain, your chances to have an email bounced are increased. Here is the article where we explained both Domain Reputation and Domain Authentication.

Once your health report is done, forward it to your provider's and host's supports, so they will give you notice on how to set it up properly and keep your deliverability safe. You can check your domain's health status - there are many online tools to check (ex. 👉 Check the health of your domain - contact your provider's and host's supports for the info. 👉 Email validation - you can use Bouncer to help you clean your list of leads and check for bounces. 👉 Typical cold email mistakes to avoid at all costs - and its related checklist 👉 Deliverability check - thanks to our Email deliverability checklist 👉 Custom Tracking Domain - make sure you set it up thanks to this article on how to set up a custom tracking domain Let's cut to the chase, if you check out these articles, I bet bounced emails won't have a chance. Now that you're familiar with email bounces types, you might want to check why this bounce rate is high. The kind of bounce happens when the email is permanently rejected because the email address is invalid or the email addresses don’t exist. The email cannot be relayed for unknown reasons, etc. The email cannot be relayed between email servers Message does not meet the recipient server’s policies Message was too large for the recipient’s inbox 😢 Numerous reasons can explain for this email bounce : In-depth here are the two types you can encounter :Ī soft bounce in email marketing refers to an email that gets as far as your recipient's mail server but bounces back undelivered before it gets into the inbox Overall, an email bounce is any email message rejected by a recipient's mail server and returned to the original sender.

Custom email bounce back message